1984 Qiaodan Gang into the professional players, the athletic footwear market advertising promising beginning. It is said that the early 80s only "sky-hook" Jabbar's athletic shoes reached a six-digit contract, is 10 million, Larry Bird and "Magic" Johnson about 7 million dollars. Jordan appeared to make it all changed.

After a series of analysis, negotiation, Nike Jordan discerning Falk finds will be the best choice, even though almost all players wear Converse shoes, big feet. Nike company has also been some controversy, confirmed that Jordan could serve as a representative of the company's image. But Jordan is not interested in this because he does not like Nike shoes. In North Carolina race, he wore Converse, Coach Smith has an agreement with them, but in fact Jordan's favorite brand is Adidas, unfortunately, Jordan, Adidas seem indifferent to the feelings. Falk and pains as the representatives of Jordan, Nike dunk idea of commercials and other actions, Falk, Jordan have also proposed to name the brand his name together, and made a great satisfaction to both the brand name "Air Jordan."

Like other athletes, Jordan sports shoes at the time of the agreement is not very clear, he finds that such agreement is only your own favorite shoes to choose a for select it and get some money. Then, get some free shoes, can give their friends, nothing more. He did not realize (or even Nike and Falk did not realize) the deal goes far beyond his imagination, back to Chapel Hill, the Jordan told the Buzz Peter Anderson, Nike should take him named after a kind of sports shoes, Peter Anderson not agree.

"Michael," he said, "in Larry Bird and Magic have not followed the new brand name it, people is the NBA's stars, but in your draft is not even the first priority." Later, when the "Flying Jordan "after the advent of the brand, Jordan mentioned on some friends, if they are rich enough, buy some Nike's stock may be a good idea, because he believed that because of "Air Jordan Flight" have picked up greatly.